Israel - Nation Branding

In this project my colleagues and I were requested to propose an interactive way of presenting Israel from our perspective. We took three values which we found as representative for the country based on research made at University of Pennsylvania. The three values expressed were power, entrepreneurship and cultural Influence. Through three short video art pieces we decided to express the values based on the work of Israeli artists from the fields of fashion (Muslin Brothers), architecture (Dani Karavan) and performernce (Tamar Ben-Cnaan). 












All videos gathered in the website